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Resume

Work
Experience

2023 - Present

Independent Consultant

  • GTM Strategy: Market Research, Product/Service positioning, Strategic Partnerships alignment, etc.

  • Product Management: Solutions Architecture, Requirements Mapping, Process Flows, Agile Delivery.

  • Business Intelligence: Data integration, normalization & analysis.

  • Marketing: Content, Paid Media (LinkedIn/Meta/Google/Programmatic), Demand Gen, CRM, MarTech/AdTech.

  • Biz Dev: Outreach, Lead Generation, Thought Leadership, etc.

  • Sales: Deal Shaping, Pitch Decks, Process Optimization, etc.

  • Biz Ops: Strategic Operating Models, Data Governance, SOPs, Agile Project Management, etc.

  • Sample Clients: Tech Startups, Software Development Agencies, Consulting Firms, Law Firms, Venture Capital Firms.

2021 - 2023

Accenture Consultant

  • GTM Strategy Developed new products and service offerings with emerging technologies like blockchain & digital twins.

  • Marketing Created content for Fortune 500 client stakeholders (POV articles, whitepapers, pitch decks) and leveraged demand generation to fill the sales pipeline.

  • Biz Dev: Helped develop strategic partnerships with blue chip tech companies like Google, Meta, Microsoft and Nvidia to take joint ventures to market.

  • Biz Ops: Solution Delivery, Strategic Op Models.

2019 - 2021

Deloitte Consultant

  • GTM Strategy Led Go To Market activation (product strategy, pricing structure and sales) for Marketing AI tool, "Converge Prosperity Growth Engine".

  • Marketing Assisted the Global CMO with marketing budget development and campaign strategy.

  • Biz Dev: Led sales proposal development for Blockchain solutions offerings (tech & compliance) for banks, crypto companies and payments companies.

  • Product Management: Designed solutions architecture, built product roadmaps and managed teams of designers and developers to deliver end to end products.

  • Biz Ops: Strategic Operating Models

2011 - 2019

Entrepreneur

  • Co-founded multiple digital marketing and Mar-Tech companies including Magic.Agency (featured in Business Insider, Vice, Facebook for Business and more).

  • Created the CosmicAds Mar-Tech platform to automate marketing agency functions (data analysis, project management, creative feedback loops, etc.).

  • Delivered successful digital marketing campaigns at scale for clients including Fortune 500 companies, government agencies, startups from Y-Combinator, etc.

Education

University of Maryland | Bachelor’s Degree

Studied Business, English and Film.

Digital Marketing Internship.

Skills
& Expertise

  • Strategic Partnerships

  • Growth Strategy

  • Digital Marketing

  • Paid Media (Meta, Google, LinkedIn Ads)

  • SEO

  • Programmatic advertising

  • Email marketing & demand generation

  • CRM & Marketing Automation (Salesforce, HubSpot, MailChimp, Klaviyo, etc.)

  • Marketing Data Analytics (Google Analytics, Google Data Studio, etc.)

  • Business Intelligence

  • Budget Management

  • Business Development

  • Content Creation

  • Product Management

  • Solutions Architecture

Phone

954-355-8739

Email

b@brendanhayesconsulting.com

Connect

  • LinkedIn

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