Projects
Business Intelligence:
National Law Firm
As an independent consultant, I helped a national law firm revolutionize their business intelligence framework.
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Challenge: The firm was mismanaging critical data across a number of siloed systems. Key costs for functional areas like marketing, sales and operations were not being properly tracked or budgeted.
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Solution: I set up standard operating procedures to normalize and integrate data between the marketing, sales, operations and accounting departments. The end result included a comprehensive annual marketing budget based on a 5 year baseline, plus a standardized KPI reporting dashboard for marketing campaign ROI. This led to over $3 million in annual savings from cuts to poor performing marketing vendors and campaigns.
Go To Market Activation:
Accenture - Metaverse & Web3
I joined Accenture as part of a small team to launch the Metaverse Continuum Business Group. This specialized unit took products and services involving emerging technologies like Blockchain and Digital Twins to market.
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Challenge: Market research identified a multi-billion dollar opportunity for consulting services for emerging tech across the "Metaverse" including blockchain, AR/VR and Digital Twins. However, Accenture did not have a dedicated business unit to sell and deliver these offerings at scale.
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Solution: My team and I helped shape strategic partnerships with blue chip tech companies like Google, Microsoft, Meta, Amazon and Nvidia to jointly take new offerings to Fortune 500 customers. You can see a sample of my work here:
Product Launch:
Global Bank - Crypto Custody
As a Deloitte consultant, I created the Strategic Operating Model for a cryptocurrency custody product at a Global Bank with over $4 Trillion in assets under custody.
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Challenge: The bank wanted to build a digital wallet that could custody large amounts of cryptocurrency on behalf of institutional investors, while meeting their cybersecurity and AML compliance requirements. No solution existed on the market, and it would have to be built in a bespoke manner.
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Solution: I was tasked to meet with dozens of stakeholders including engineers and executives from Deloitte, the bank, and software vendors to build a Strategic Operating Model - in order to prove the project was feasible. The op model included a comprehensive process flow document that mapped all business requirements, compliance requirements, technical requirements and API calls needed to successfully build the product. The end result was a product "blueprint" that successfully proved the feasibility of the project. This enabled Deloitte to sell the client an additional contract, to go from concept phase to development. The development engagement generated millions of dollars in revenue and led to the creation of an industry-changing product for institutional cryptocurrency custody.
Growth Marketing:
B2B SAAS Startup
As an independent consultant, I helped a venture backed SAAS startup grow their monthly recurring revenue by over 2,500% in 6 months using performance marketing campaigns.
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Challenge: The company had a product that was beloved by a small group of blue chip customers. But, they had not been able to scale growth since raising their seed round. The board was placing pressure on the CEO to increase revenue quickly, so they could raise another funding round.
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Solution: I deployed advertisements across Google, Facebook/Instagram, LinkedIn and Reddit with rapid cycle A/B testing for radically different ad creatives and audiences. We quickly learned which approaches were most effective and scaled up those campaigns, leading to a explosion in sales across a variety of industries including manufacturing, defense, academia, and technology. Revenue grew exponentially and the company was able to raise a $4 million bridge round based on these results.
